Coaches Articles

Why Great Employees Struggle as Managers

Written by Coach | Nov 4, 2026, 3:13:46 PM

Why Great Employees Struggle as Managers



You promote the employee you trust most. They know the work, solve problems, and rarely need help.


Then the team starts coming to you again. Jobs need checking. Small disagreements land on your desk. Your new manager stays late doing work the team should be handling.

Did you promote the wrong person? Maybe. But first, check whether you trained them for the job you actually gave them.


Great employees can struggle as managers because doing the work and managing people require different skills. Help them make the shift with clear responsibilities, room to make decisions, practice giving feedback, and a simple weekly plan.


A new title is easy to print. It does not come with instructions.


Being good at the work is only part of the job

An employee may succeed by handling their own tasks well. A manager also needs to set priorities, explain standards, coach people, and follow up on the team's work.


That difference matters when choosing whom to promote. Research published in 2019 found that firms in its sales-worker sample favored strong individual performance when making promotions, at the expense of other traits that better predicted management performance. The study concerns sales roles; it does not establish that every top employee will struggle. Source: Promotions and the Peter Principle (https://doi.org/10.1093/qje/qjz022).


Before promoting someone, ask whether they want to manage people. Do they enjoy helping others learn? Can they explain a task without grabbing it back? How do they handle a missed commitment?

Give them a supported chance to lead a small project. Watch how they plan, communicate, and follow through. Use what you see to decide what training they need.


Start by changing what you expect from yourself

Look at your own habits before judging the new manager.


Do you send every decision back through your desk? Do you change the schedule without telling them? When a team member dislikes an answer, can they come to you and get a different one?

If so, clarify how the manager's authority works. Otherwise, you are asking them to lead while teaching the team to wait for you.


Write a short position agreement together. Spell out the results they own, the decisions they can make, and the issues they must bring to you. Include spending limits or customer-service boundaries where relevant.


Then tell the team how to work with the manager. Keep a clear route for safety concerns, harassment, or other serious matters that need direct escalation.

Review the manager's workload, too. If you expect a full day of hands-on work plus planning, coaching, and follow-up, put those hours on paper. Decide what work will move to someone else.


Teach the conversation before you need the result

Telling a new manager to hold people accountable leaves a lot unexplained.


Show them how to describe what happened, explain the standard, listen to the employee, and agree on the next action. Practice a real situation privately before they handle it with the team.


For example, imagine a service team whose job notes keep arriving late. This is a hypothetical example, not a client story.


The manager could explain: The last two job reports arrived after the office had closed. Our agreed standard is to submit them before leaving the job. What is getting in the way?


Then they can agree on who will do what and when to check it. Keep the discussion focused on the work and the agreed standard, rather than labeling the employee as careless.


When the manager brings you a problem, ask what happened and what they recommend. Follow with questions such as these:

  1. What needs attention first?
  2. What can you decide within your authority?
  3. What support do you need from me?
  4. What should change to prevent a repeat?

You still need to understand the cause. The point is to move from explaining a problem to taking responsibility for the next step.


Put management time on the calendar

A manager needs a plan for the team as well as a list of their own tasks.


Start with a brief weekly review. Agree on the work that matters most, who owns it, and the deadline. Check the team's capacity before adding more commitments.


Keep a simple shared record of priorities, expected results, and next actions. Use a tool the team will actually maintain. A tidy spreadsheet beats an impressive system nobody opens.


Choose a few measures that fit the role. For a service supervisor, those might include jobs completed as agreed, callbacks, and paperwork ready for billing. Define each measure clearly and review the work behind the number.


Connect the discussion to profit without guessing at savings. Look at the labor and materials used on repeat visits. Check whether missing job notes delayed an invoice. These are specific places to investigate, rather than assuming that everyone being busy means the team is performing well.


Build a practical first-month training plan

Use this suggested starting plan and adjust it to the person's role and experience.


Clarify the role

Agree on responsibilities, decision limits, and the work that will leave the manager's old role. Set a regular time for coaching and review.


Practice managing real work

Have the manager plan an upcoming job or team meeting. Review the plan together. Let them lead, then discuss what went well and what needs work.


Practice feedback and follow-up

Rehearse a missed-standard conversation. Have the manager handle a suitable real situation within company policy, then review the agreed action and follow-up.


Review progress and choose the next skill

Look for evidence of clearer plans, useful feedback, and decisions made within the agreed limits. Ask where they still feel unsure. Pick the next skill to practice instead of handing them another vague instruction to be more confident.


If they still struggle, identify the gap. Is it skill, time, authority, willingness, or fit? Each calls for a different response. Management may not be the right path for every strong employee, and that deserves an honest conversation.


Common questions about new managers

Should your best employee become the manager

Consider their interest in leading people and evidence that they can plan, teach, and follow up. Strong performance in the current job is useful information, but it should not be your only reason to promote them.


How do you help a new manager lead former peers

Explain the role change to the team. Set clear standards and decision boundaries. Coach the manager to apply those standards fairly, including when a former peer pushes back.


How do you support them without taking over

Agree on regular check-ins and the situations that need immediate help. Ask for their assessment and proposed action before offering yours. Step in when the risk or company policy requires it, and explain the decision afterward.


Give your managers a system they can use

Choose one manager and review their role this week. What result do they own? What decision can they make? What skill have you actually helped them practice?


That gives you a concrete place to start building a team that can work without bringing every issue back to you.


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